Our brand refresh

DUAL UK's acquisition of IPP in 2024 marks a significant milestone. This development heralds a new and exciting chapter for IPP, now a part of one of the world's premier MGAs and an integral member of the Howden family.  

Benefits to you? 

  • The integration into a large organisation like Howden not only grants access to a vast network of brokers but also provides significant capacity to support our growing existing customer base and new customers, throughout Europe and the US.  
  • Being part of DUAL enhances benefits for our clients, ensuring the continuity of our exceptional service levels, our underwriting expertise and pricing and security. 

About DUAL and Howden 

DUAL is driven by a mission to be the MGA of choice for brokers, clients and carriers, through provision of deep underwriting expertise and global distribution. DUAL Group is one of the world’s largest international managing general agents with US$3.2bn of GWP. 

DUAL is part of Howden, a leading global insurance intermediary group with employee ownership at its heart. Founded in 1994, we operate in 55 countries across the globe employing 22,000 people and handling US$45bn of premium on behalf of clients. 

What’s changing? 

To reflect this new chapter, over the past few months, we’ve been reimagining how our brand looks, feels, and connects with you—our valued clients and partners.  

This refresh isn’t just about a new logo or colour palette. It’s about aligning our visual identity, voice, and digital experience with who we are today. 

  • A New Visual Identity: We’re introducing a modernised logo, updated colour scheme, improved image strategy and refined typography that better reflect our offering. 
  • A New Endorsed Logo Lockup: As IPP is an acquired DUAL brand, you will see how ‘Part of DUAL’ is part of the logo, clarifying the business’s relationship to DUAL. 
  • A Revamped Website: Our website will soon offer a more intuitive, accessible, and engaging experience—designed with you in mind. Expect easier navigation, enhanced resources, and a seamless interface. 
  • A Clearer Voice: We’re refining how we communicate to ensure our messaging is more consistent, professional, and supportive.  

What’s staying the same? 

While our look is changing, our commitment to quality, integrity, and client satisfaction remains stronger than ever. We’re located in the same office, with the same team who remain driven by the same passion—just with a sharper focus and a bolder expression. 

When will it launch? 

The refreshed brand will be rolled out in stages, with the full brand launch in July.